PC or Mac? The Timeless Question
The age-old battle between the computer software giant Microsoft and the reborn innovator Apple has been bubbling for years now, and in the past few years it has spread to more than just personal computers. Each side has their arguments about what makes them better than the other, and chances are that this war will not be decided anytime soon.
That being said, Microsoft recently launched a new ad campaign that hits one of the most crucial differences between the two competitors. Instead of aesthetics, customer support, or computing power, Microsoft is targeting an aspect that we can all relate to: price. The ad campaign, titled “Laptop Hunters,” follows students who are on a tight budget and need a computer that fits their specific needs. So far there are two Laptop Hunter commercials that have aired.
Though this new ad campaign is not likely to change a whole lot in the back-and-forth battle, in my opinion, Microsoft has finally hit the right chord with their commercial assault on Apple. What do you think?
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